PATH:

For the launch of the new-look Allan Scott Bubbles range we created an online quiz  ‘to discover your own bubbly personality’. A simple, fun and quirky online application, the quiz was initially sent out to trade on launch and then went viral, quickly building awareness of the new-look range and encouraging people to like Allan Scott’s new facebook page.

OUTCOME:

There was an instant pick up by trade who embraced the new-look range and increased stocks. Allan Scott founded their facebook bubbles page on the back of this fun, interactive approach to marketing.