A mainstream wine brand that showcases wines from growing areas across New Zealand.
Having come to us from another design firm, the stakes were high when it came to rejuvenating the Wild Rock brand and getting it right. We came up with the idea of a ‘postcard from the edge’ – creating a typographic window into New Zealand and giving a sense of place to this collection of memorable wines. A unique and textured brand story has been created that celebrates the diversity and endurance of our New Zealand landscape and culture.
An injection of new energy and momentum into the range with a significant sales lift at launch. Craggy Range’s second label has gained a reputation as an excellent drop and is now a strong brand in its own right.
“I was immensely proud at our launch to show the multimedia presentation developed by Tardis – totally compelling, it had real impact on international distributors.” – Steve Harrop, Marketing Manager