NZ Festival Of the Arts 2014 Back
VISION:
To create an exciting visually appealing brand experience for the 2014 festival, across everything they do.
PATH:
In August 2013 we became proud a creative partner to the New Zealand Festival 2014. Having partnered with them on previous festivals it was nice to return to a brand that has helped define Wellington as the cultural capital of New Zealand.
The bi-annual event delights, challenges and ultimately enriches peoples lives, drawing audiences, from all over the country. It was our task to create a visual evolution of the festival brand versatile enough to cross all genres and bold enough to stand out on multiple media platforms.
OUTCOME:
The bi-annual event delights, challenges and ultimately enriches peoples lives, drawing audiences, from all over the country. It was our task to create a visual evolution of the festival brand versatile enough to cross all genres and bold enough to stand out on multiple media platforms.
The project was extensive from the development of concepts to the roll out of the main Festival programs to outdoor, print and online advertising… as well as the odd ticket sales booth and venue branding.
OUR PART:
It was a pleasure to work with such a energised team on what turned out to be a truly dynamic project. We were delighted to see the Festival achieve great reviews and importantly increased ticket sales.
