Gourmet Wafers and HoneyPlus Back
Create a range of ‘everyday’ gourmet products and share them with the world.
Jan Meyer is a curious foodie with a keen eye on what goes into food products. Her Gourmet Wafers and HoneyPlus ranges are no exception. They are, as we say, ‘deliciously healthy’. We helped Jan with naming and developed the packaging design. The Gourmet Wafers shout their virtuous indulgence from the shelf. While Honey Plus, a healthy alternative to jam, holds its own against all the sugar filled spreads in the breakfast aisle.
Gourmet Wafers and Honey Plus have been snapped up by major supermarkets here in New Zealand and overseas – they are especially popular in America and Canada.
Product Naming; Package Design: Promotional Launch Material; Art Direction (Photography).