Unbridled individuality expressed in a wine brand crafted for ‘everyman’.
The name Anthem came from one of the owner’s favourite books – Ayn Rand’s 1937 novella ‘Anthem’. With its themes of individuality and freedom, a respect for ‘people who zig when others zag’, became our mantra. Strong typography and spirited illustrations champion the ‘individuals of the nation’ themed packaging, which is tempered by a more muted colour palette.
Attracting global accolades, the Anthem brand stands apart as a bold and individual departure from others in the region.