VISION:

To launch and grow a successful New Zealand made Limoncello product called Lemon Z.

PATH:

If this fresh Antipodean take on classic Limoncello was going to get off the ground it had to taste great and look better than its competition. Initially aimed at discerning seekers of new taste experiences – a striking presence was our key weapon in getting their attention. The creative brief demanded the packaging be ‘proudly NZ at its contemporary best’. It was a challenge we relished.

Lemon Z truly is a sensational product and the bottle design has added to the overall experience of the brand and contributed to Lemon Z winning an impressive number of international awards.