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Taking up a clear brief to combine an image of the Peregrine falcon with the classic blue and gold colours of Central Otago has resulted in an iconic New Zealand wine label. The illustration, by one of the original owners, epitomized the sense of freedom you experience in the Southern landscape. For Pinnacle, their super premium label, we were blessed with time and a client seeking something distinctly different. Determined to create an innovative and memorable end product we decided to collaborate with product designer Adam Ellis to realise our design. The result earned us a New Zealand Best Design Award.  

“The labels Tardis created for us directly affect sales. No doubt about it.” – Greg Hay, Director