VISION:

Give new life to a classic Hawke’s Bay wine label.

PATH:

With a nod to the past and a wink at the future, we chose to celebrate the Art Deco style synonymous with the Hawke’s Bay region and give the iconic Alpha Domus Tiger Moth a modern brand makeover. Sophisticated finishes give refined elegance to the top tier ranges and the Pilot range draws on the striking graphic styles of posters of the period.

The sophisticated new look is now befitting of the wonderful wines Alpha Domus produces. Sales have increased and their reputation as a winemaker in the region has been firmly planted.

“Tardis gave the brand a whole new energy which has seized people’s imagination and rapidly impacted on sales.” – Joyce Verhoeven, Sales Manager