VISION:

Give Allan Scott’s méthode traditionnelle range a makeover that makes a strong connection with the women of the world.

PATH:

If you meet the Scott women – Victoria, her mother Cathy and sister Zara – you’ll find three women overflowing with a vitality and joy of life that’s more than a little addictive. The Allan Scott méthode traditionnelle bubbles range captures their fun loving personalities. And yes, they do indeed each have a favourite from the range. Victoria’s is the Blanc de Blanc, Cathy’s is the Cecilia (her name sake) and Zara’s, the sparkling Rosé, Les Joues Rouge. Each of their distinctive characters directly influenced the way we developed the packaging for the range and the online quiz we created to launch the new branding. The quiz got people to uncover their own ‘bubbly personality’ by answering a series of questions that best matched their personalities with one of the wines in the range. Bubbles are always about fun and this brand challenge was certainly that. When the Scott women are around, fun is never very far away.