Joiy – Digital Case Study

Joiy – Digital Case Study Back

/ 14 January 2014 / Helen

CHALLENGE:

Create an immersive and delightful brand experience showcasing the product and it’s point of difference.

STRATEGY:

Bring the brand to life with a site which is experienced through the senses. We opted for a one page site using scroll activated animation to put the viewer in the drivers and add to the immersive quality. Employing the latest digital technology to create a site that responds and adapts to different screen sizes and devices. Giving the user the best experience possible on whatever device they choose to view it on.

OUR PART:

Strategy, Art Direction, Image Retouching, User Experience, Visual Design, Online Brand Experience, Digital Production

EXPERIENCE:

A highly visual and dynamic 3-dimensional journey through the world of Joiy where butterflies float over hummingbirds, and dragons breath flowers. The conceptual photography surprises and delights on arrival, angels, birds and flowers act as navigation drawing you further down into the site. Contemporary still life photography exudes a lush sophistication and the cocktails provide a rest along the way, a break in the downward journey, which floats past the portrait and story of the maker ending with a flower breathing dragon, and ways to find the product and connect through social media.