VISION:

Create a website that reflects and celebrates Silverdale’s devotion to detail and gives visitors the chance to explore the brand’s collections.

PATH:

Once the brand development project for Silverdale and Nineteen//46 was complete, CEO Warren Cotterill turned his attention to the web. His digital objectives were as smart and detailed as the range of knitwear produced by his company. A visit to the Silverdale website needed to give users an authentic brand experience and articulate the why’s and where’s of the brand. It also needed to be a comprehensive online catalogue, presenting and detailing the entire season’s ranges. Finally, the site needed to be built with a strong future focus, paving the way for an extensive online shopping and ordering system.