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t: +64 4 385 9993

Tardis Design
PO Box 27-195
Level 3, 39-41, Ghuznee St
Wellington, New Zealand

location map
Location Map

Joiy – Digital Case Study Back


Create an immersive and delightful brand experience showcasing the product and it’s point of difference.


Bring the brand to life with a site which is experienced through the senses. We opted for a one page site using  scroll activated animation to put the viewer in the drivers and add to the immersive quality. Employing the latest digital technology to create a site that responds and adapts to different screen sizes and devices. Giving the user the best experience possible on whatever device they choose to view it on.


Strategy, Art Direction, Image Retouching, User Experience, Visual Design, Online Brand Experience, Digital Production


A highly visual and dynamic 3-dimensional journey through the world of Joiy where butterflies float over hummingbirds, and dragons breath flowers. The conceptual photography surprises and delights on arrival, angels, birds and flowers act as navigation drawing you further down into the site. Contemporary still life photography exudes a lush sophistication and the cocktails provide a rest along the way, a break in the downward journey, which floats past the portrait and story of the maker ending with a flower breathing dragon, and ways to find the product and connect through social media.


Joiy Website

visit website


Joiy Website

Main Page – visit website to see animated elements.


Joiy Website

Cocktail Recipes


Joiy Photography

The World of Joiy (play video to see how we made it).


Joiy Photography


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