LCB ‘Pasture to Plate’ Video Release Back
Le Cordon Bleu New Zealand combines the classic traditions of French cooking with our nations fresh thinking and best ingredients – Le Cordon Bleu have identified that one of their key points of difference is their pasture to plate philosophy. While in other countries Le Cordon Bleu teaches the theory and practice behind the art of Cuisine, few are able to introduce their students to the source and connect the ingredients and the dishes to their origin.
In March we collaborated with Le Cordon Bleu and the talented team from Transmit to create LCB New Zealand’s first Marketing video. The team focused on one of the schools key point of difference, it’s pasture to plate philosophy. Together we spent four days filming in the Wairarapa and around Wellington, followed by an extensive period of editing which cut down hours of footage first to two hours, then to 5 minutes and finally just over three.
We filmed in some amazing locations that reflected LCB’s true passion for food origin, as well as its love of all things Wellington. In the Wairarapa,we filmed at Biodynamic winery – Urlar and Mike & Barbie Barton’s farm just out of Greytown. Both are deeply committed to land conservation and product quality. Urlar wines and its inspiring team are dedicated to organic principles, while the Barton Farm have gifted a large swaith of bush to the QE2 Council to help rejuvinate our natural forest. When filming around Wellington we visited many of the capitals favorite foodie haunts. The finishing touch to the clip was an an original piece of music, composed by a well known Wellington Muso.
The head of Le Cordon Bleu International thinks it’s the best LCB video yet. We are delighted!