Web Trends – #3 WebApps, website as a tool Back
#3 WebApps, Website as a tool.
As an interactive medium the web has much to offer. Those wise enough to see it can take advantage of the opportunity to use the web as a tool, centred around user needs and organisational goals. Approaching web strategy in this way an organisations website becomes a functional piece of software. This approach, centred around user needs, encourages participation, turning content into interaction. Resulting in engaged users, more effective websites, and when done well, a higher degree of trust.
Case Study: Trenz members area: a tool to help exhibition delegates get the most out of the event, from making appointments with other delegates, to planning their trip. All accessed through a personalised dashboard complete with targeted alerts and checklists so nothing can be missed.