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Category: Opinion

High Vis Gear – A brand that conditions us to ‘see’ and stereotype

A while back I started thinking about High Visibility gear as a brand – not a named brand but a brand in itself. I started thinking about this after a conversation with a …
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Business Values – Insights from the Pacific

Values and themes, they run through our lives and form the foundations of who we are as people, cultures, companies and brands. They shape our path in life and define who and what …
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The land of pure quality?

There is nothing like a trip away to shed fresh perspectives on your own life and the country you love and live in.

Time and again while I was travelling, I compared New Zealand …
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Love not war

A while back now, I went to a lunch with speakers. I was particularly keen to hear the international marketing consultant speak. As he marched through his presentation I began to wonder whether …
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Small is the next big thing

OK, this is not some complex that deeply roots itself in my psyche, I’m not a small person, in fact the truth is, I really could do with losing a fair …
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Back to humanity

I am beginning where I left off last blog because this statement captures the essence of what was said at ConnectNow in Sydney. Every speaker spoke about the need to return to …
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